In 2018 myself and some close friends embarked upon a new adventure in starting up a new skateboard company. 'All My Friends Are Shit' is a brand formed between Manchester and Antwerp, Belgium, in an effort to express the enjoyment of skating with friends.
The skateboarding industry is rife with people overthinking what is 'cool' or what is acceptable, detailing how tricks should be done or better yet how they shouldn't be done... but we at AMFAS just want to do as we please, because the reality is that there are no rules, and our mantra is enjoying hanging out with our mates with nothing to prove.
The above film is our first foray into the wider world, filmed around Europe by myself and many of the skaters featured. I also took on the job of editing, and with contributions on the soundtrack from many more of our associates it was thoroughly enjoyable to create.
Exhibitions and launch parties were held in both Manchester and Antwerp to celebrate. Here are the exhibition images taken by myself - click 'Read More' to reveal the rest!
Comments
Post a Comment